Anyhow, this whole media-frenzy about people shopping in budget supermarkets is a bit puzzling.

The closest supermarkets to me are (in closeness order): lidl, Iceland, Farmfoods, Asda, Aldi.

I’m a very, very long way from a waitrose.

It’s just…life.

Are you like us though, buy it, forget what you roughly translated it to and then stare at it in the cupboard trying to work out what you thought it was - until it goes past it’s expiry date?!

Also, their brand names are sometimes hilarious. Landgutt!

Here, on the other hand, up till recently we never mentioned the L word, prefering to go to supermarkets that boast about their prices being the SAME as their competitors and, in Tesco’s case, refuse to divulge their Irish profits (I wonder why). Even the head of the Consumer agency said we’re eejits in this regard. And, she also implied that poeple like Mary Coughlan had more important things to be doing that (pretending to) be concerned about the Irish shopper … if she really was concerned about that issue then she and her colleagues would ensure that in the future no planner was allowed build houses miles from anywhere so that people were forced to shop in only one place, simply because they have no time to shop around.